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Schultz & Dooley History

Schultz & Dooley were first introduced to television audiences in 1959 and rapidly became the West End Brewing Company’s (WEBCO) favorite “spokesmugs.” The actual steins that appeared on television throughout the Northeastern United States were made of wood and brought to life through the talents of famous puppeteer, Bill Baird. Their German and Irish accents were vocalized by one of America’s favorite comedians, Jonathan Winters. These commercials went on to win top honors at the Cannes Film Festival and several awards from the prestigious Art’s Director’s Club.

In 1959, the original issue of 5,000 steins were made in Germany by Wuerfel and Mueller (King Werks) and were imported for us by Schmetzer Inc. of New York. These steins are easily identifiable since they feature code numbers below their handles. (#59CSM on Schultz and #59CDM on Dooley). These steins were manufactured as promotional items, which were given to accounts of the brewery such as taverns, grocery stores etc. We also offered them for sale for $9.85 per pair. Today, it is not unusual to lean that someone has been offered as much as $1200.00 for an original set of Schultz & Dooley.

At this time the brewery gave Schmetzer, Inc. permission to sell the Schultz & Dooley steins in departments stores such as Subley’s in Rochester and Syracuse, and Henegerer’s in Buffalo. These steins were exactly the same as those referred to above EXCEPT they do not have the identifiable makings on them.

From 1972 – 1982, we started importing the steins from Ceramarte in Brazil. These steins were clearly marked “made in Brazil” WEBCO. The point on Schultz’s head was purposely colored gold and his body was white, rather than the off white to differentiate the Brazilian Steins of Schultz & Dooley, The Countess and Officer Sudds were also manufactured in Brazil until early 1984.

From 1984 – 1985 they were imported by MIE Importers, Liverpool, NY and bear the information on the bottom of the steins as well as WEBCO, made in Germany. From 1984 – 1985 they were imported by MIE Importers, Liverpool, NY and bear the information on the bottom of the steins as well as WEBCO, made in Germany. From 1985 till 1999, Gerz in Sessenbach West Germany manufactured our steins acting as our own import agent. Gerz helped us to introduce additional character steins by their interpretation of our designs. Gerz went out of business in 1999, and our steins were once again produced by King Werks Wuerfuel Mueller of Hoehr Grenzhausen, Germany from 2000 – 2003. In 2004 the steins were made in China and imported by Tradex Import/ Export, GmbH, Germany.

All Steins from the F.X. Matt Brewing Company bear the copyright, WEBCO, which stands for West End Brewing Company.